About Us

Step into Kefi Jewelry, a dynamic and modern brand specializing in exquisite diamond Jewellery that embodies the essence of happiness and the celebration of life.

Derived from the Greek term signifying the spirit of joy, "Kefi" encapsulates the core values and inspiration behind our designs.

Kefi is more than a Jewellery line –– it is a way for women to share and create their stories. An extension and expression of their style and personality and a way of celebrating both defining moments and the simple joys of everyday.

Kefi embodies the vision of Kamal Saoud, a second-generation jeweler with a rich heritage in the world of Jewellery making. Kamal drew inspiration from his family’s legacy and passion for jewelry design, to craft an approach to life and style, a unique way of living, giving birth to KEFI.

Our Jewellery collection combines history and modernity, heritage and contemporary glamour; each handmade piece is specifically intended for women who value simplicity while demanding luxury.

Our Jewellery collection combines history and modernity, heritage and contemporary glamour; each handmade piece is specifically intended for women who value simplicity while demanding luxury. At Kefi, we believe that you deserve to wear designs that you wouldn’t find anywhere else, jewels that reflect your own journey, your cherished memories, your moments of joy, your own personality; jewels that simply represents you.

Just like you, our jewels are defined by the unique characteristics they hold. Each piece in our Jewellery line is delicately embellished with the highest quality diamonds, precious stones, and gorgeous materials. We handpick each gem before delicately putting it on our creations, resulting in incomparable beauty and craftsmanship.

Discover sustainably handmade diamond rings, earrings, and necklaces, designed to deliver the glamour you deserve. Whether indulging yourself or seeking a meaningful gift, our collection offers essential gems and ready-to-wear diamond jewels to enhance your daily look or elevate your evening style. Explore with confidence as we guide you through the world of Kefi.

Kefi is simply choosing joy through Jewellery.